User onboarding varies significantly between platforms and individual applications. Without proper onboarding, people are left confused about how to use an app and how it can benefit them. With so many apps available, customers generally won’t take the time to learn one through trial and error when they can choose something similar that simplifies the learning process.
Lack of good onboarding is one reason people abandon apps in droves. UX designers can be tempted to rely entirely on onboarding examples similar apps use, often turning to onboarding teardowns. Those teardowns come with limitations—namely, that the people doing them generally lack information about onboarding conversion rates, internal goals, pressure from product teams, and even legal constraints.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…