Every few years, some trailblazing designer or well-known agency develops a new design method. Names are made. Books are sold. Lines are drawn.
Within the UX community, we love to debate the merits of one method over another. We form rivalries and champion our views. It’s Human Centered Design vs Lean UX vs Design Sprints vs the latest approach trending online.
Despite our differences, our adoption of design methods expresses a common desire. We aspire to bring order to the chaos of creation. Without methods, we’re susceptible to the unpredictability of design.
Deadlines change. Ideas fail. Feedback isn’t what we expect, and we lose our bearings. But if we have a logical way to investigate problems and test solutions, we can maintain focus no matter what obstacles lie in our path.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
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Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…