To our own detriment, designers prefer to think about “how” much more than “why.” This was demonstrated in my blog post from earlier this week but here’s another good example—or perhaps it would be more appropriate to call it a bad example. You may or may not find it disturbing.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…