Towards the end of our 10 week program at General Assembly, we were again allocated into groups and this time, will be working with a real client for our final project. Razer came onboard and provided with the following challenge:
The project brief was to conduct an audit based on customers’ experience for their most recent purchase on our site and/ or potential customers who have been shopping on Razer.com and intend to make a purchase soon.
The expected deliverables were: Project Plan, Usability Testing Report, Personas. Customer Journey Map, User Flows, Key Takeaways/Insights
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