Enabling Design Influence at Scale

Achieving a design-led work culture is often a problem of scale: the design team must increase influence, increase its responsibility, and increase its reach throughout the organization, all while still continuing its day job of designing products or services that meet customer and business goals.

But to do that requires another problem of scale: preparing the organization to understand and apply design methods typically associated with the design team, and ultimately allowing those teams to solve their business and customer problems by putting those approaches to work.

At Nasdaq, we calibrate, tune, and refine what else we can be doing as a design team to help the rest of the organization benefit from our approaches and our methods. These are a few of our latest explorations into establishing the company as a design-aware organization.

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