The Top 7 Questions About Measuring The User Experience

How do you create a better user experience? The answer starts with asking the right questions.

While there are many questions you should ask to measure the user experience, there are a number of questions that come up repeatedly. Here are the seven I get the asked the most and some guidance on how to answer them.

1. What sample size do I need?
2. What metric do I use?
3. What method do I use?
4. What statistical test do I use?
5. Are the results statistically significant?
6. How do I find participants for a study?
7. Which Approach Do I Use—Qualitative or Quantitative?

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