Don’t Make Your Members Feel Small

Are sites slighting members by giving “Sign Up” buttons more prominence than “Sign In” buttons?

The world is full of poorly designed experiences. Let’s identify them, share them, and shrink their numbers. Here Daniel Brown muses on the perceived slighting of members in favor of those who haven’t yet signed up for certain services:

This isn’t so much an example as a trend I don’t understand.

Many sites now emphasize “Sign Up” over “Sign In”—and not in a subtle way. The “Sign Up” buttons are generally huge, obvious, and welcomingly green.

Meanwhile, the “Sign In” function is often just a text link dwarfed by the larger “Sign Up” button or tucked away in a corner waiting to be found.

 | Read article