Categories: DesignTestingTheoryUX

Don’t use one way mirrors for UX research

Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why…

Talking to users is fascinating! It’s something I still love doing despite having conducted thousands of them over the last 10 years. When it comes to location, you can test almost anywhere but there’s one place that I now advise against, and that’s one way mirror labs.

 | Read article

Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

1 month ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

3 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

8 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

10 months ago