The typical mobile website experience is horrible. Everyone knows that, right? Sure, it’s easy to find some terrible mobile website experiences, but are mobile websites systematically worse that their desktop counterparts? Now that 80% of all adults who go online own a smartphone this is an important question to answer.
Mobile websites often look like stripped-down versions of their desktop alternatives, so it’s easy to see why there’s an assumption of more difficult experiences. In some cases, these limited sites are a result of a stop-gap effort to have a mobile solution. In other cases, a deliberately minimalist “mobile-first” effort produces these mobile designs. And of course the very limited real estate means it’s harder to read and see content, but it also means there’s no room for banner ads, hero images, promotional images, carousels, and other design elements typically included on sites with more real estate.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…