Categories: StrategyTheoryUX

Making User Experience Part of Business Strategy

In this edition of Ask UXmatters, our panel of UX experts discusses two topics:

How to integrate user experience into an organization’s product and business strategy, how to best understand the culture of an organization for which you are providing design solutions.

In exploring potential means of integrating user experience into an organization’s product strategy and overall business strategy, our expert panel discusses such approaches as presumptive design and the Jobs to Be Done model. On the related topic of best design practices for a particular culture, the Expert Panel considers observation and anthropology.

 | Read article

Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

4 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

9 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

11 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

11 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

11 months ago