Why “Content First” should be your new war cry

We’re not all designing our content right. There. I said it. Maybe you, personally, are doing a great job, but most of us aren’t. We can, and should do better. We owe it to ourselves, our clients, and most importantly, to our users.

“Content is King.” That’s been a mantra for so long that it’s almost become a cliche. We know content matters. We know why it matters. Why then, do so many of us treat it as, if not an afterthought, a matter of lower priority? Why aren’t we designing our content first, before we touch any other aspect of our content-driven sites?

We should be. Before we touch any other part of the design, we should be thinking about out how our users will be interacting with the content. We should figure out how that might benefit them, and the website’s owners.

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