The user experience of your products is only as good as the knowledge and skills of your UX staff.
As organizations realize how important the user experience is to the success of their products, UX teams are expanding. People come to role of UX from more and more diverse backgrounds. Some UX staff used to be web designers. Others used to be visual designers. Others used to be usability testers. The plus side of this is that you may find yourself with a team that has a wide variety of skills. That sounds like an advantage, and it is. But it has a down side too. As the diversity of your team increases, it’s possible that particular individuals may have gaps in their skill-set. And the team loses a sense that there is a core set of skills and knowledge that everyone possesses.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…