Adapting to the digital future: the senior management challenge

“Bureaucracies are honed by the past and almost never can they deal with the future.” This quote, from biologist Leroy Hood, starts the first chapter of Paul Boag’s excellent book, Digital Adaptation.

There is an old saying: “That which makes you strong can kill you in the end.” What gets you here might not get you further. In fact, it might become a drag on progress. The greatest strength in one environment can become a major weakness in another.

We recently did a survey of web professionals to see what their greatest challenges were in embracing the opportunities of the digital revolution. While we’re still analyzing the results, one thing has become very clear: senior management is seen as a major blockage.

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