Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information with no way of parsing it.
Sure, you can learn things just by chatting with your users, but too often what you’ll get is a combination of bug reports, random observations, feature suggestions, and other bits and bobs that will be very difficult to act on.
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…