Categories: BehaviourDesignTheory

How hamburger menus can increase your conversion rate

Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates.

One explanation for this is that less navigation means fewer distractions when users sign up. Visible text links can tempt users to click away from the page. Minimizing your navigation focuses the user’s attention on completing the form.

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Rob Cowie

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