Many researchers know that diary studies provide an ideal method to observe how people use products in context over time. But diary studies are also laden with potential difficulties. For example, how do you respond when a participant begins to see you as a friend? Or if a participant discloses something that gives you concern about his or her health? These are exactly the kinds of issues I confronted during a recent study.
I recently worked on a project for a non-profit, developing a new digital strategy to help people suffering from a chronic illness. We wanted to understand the needs of the prospective users, so that we could optimize the online services and identify areas where online tools might help them manage their condition.
