Categories: StrategyTheory

3 UX Organization Personas

The Purists — Every organization — UXPA, IxDA, CHI, IAI, and so on — includes a subset who feel that they are different from other groups for a variety of reasons.

The Big Tenters — These are folks who may have a primary connection with one or maybe two UX organizations and are looking for ways to collaborate and build bridges between organizations.

The Selfies – These people aren’t big on any of this organizational navel-gazing. They really don’t care — and are put off by the drama that debates of Purists and Big Tenters generate.

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

4 months ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

8 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

9 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 year ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago