A picture is worth one thousand words. This aphorism means even more when we apply it to icons: save, open, and print are just a few of the many actions we associate with a simply sketched image.
The “hamburger” menu icon is newer to the icon family, and yet it is now nearly as ubiquitous as its namesake food. Yet when UX designer James Foster conducted a series of A/B tests, he found it suffered in clarity compared to the simple word “menu.”