The Web is a well established kingdom of acronyms and buzz words. I’m sorry to say so, but we tend to generate a lot of terms that more often than not are a marketing trick rather than a useful definition for describing part of our field.
UX, IxD, IA, UCD, CX, agile UX, lean UX, guerrilla research, strategic UX, emotional design… we’re swimming in the sea of strange phrases that abandon clarity in favor of self-aggrandizement.
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…