Categories: StrategyTheory

Seven things your boss needs to know about UX

As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs knew how to spell “UX,” but they didn’t know much else about it. There are many misconceptions that need correcting and while it’s sometimes frustrating, I also enjoy the opportunity to educate these key decision makers on the discipline and how it works.

Here are seven conversation topics that have come up in discussing UX with managers. All are worth pointing out to your boss—especially if you’re a UX consultant and your boss is your client:

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

3 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

4 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

9 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

12 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

12 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

12 months ago