Interviewing the Interviewer: Maish Nichani

PebbleRoad is a small team comprised of “t-shaped” researchers, so when it comes to collaborating on a project we work to ensure that the “horizontal part” of our T’s overlap. For example, everyone needs to know the process and methodology of research interviewing. We used to think we could rely on our people to carry the knowledge of our research process, but we were wrong. We kept finding interesting stuff we did many years ago that nobody knew about! To establish common ground, we created processes and tools to guide our practice, including:

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