You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey map, check. Task-flow analysis, check. Usability studies, check. You’ve dotted every user experience i and crossed every customer delight t. Now, it’s the moment of truth, you’re presenting your uber-prototype to your cross-functional team and expect that they will all bask in your user experience brilliance – except they don’t. In fact, if you didn’t know better, you might think that they all hated it – probably because they’re all stupid and just don’t get it. The truth is: They’re probably not stupid. Most likely you’re right that they don’t get it – but that’s your fault.
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…