Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive prices and quality products and services is a must, on its own it is not enough. One of the most important things you need to offer your customers is an excellent user experience (UX). Here we will explain why customer user experience is paramount and how you can go about improving it.