User response to mobile applications depends on several factors —aesthetics, usability, and brand loyalty, to name a few. However, researchers at EffectiveUI recently underwent a study to see whether or not brand loyalty trumps usability. No surprise here: it doesn’t.
UX Booth recently caught up with Rebecca Flavin (CEO) and Anthony Franco (co-founder and president) of EffectiveUI to discuss some recent research findings. The study was simple: do users turn a blind eye to poor design if they really love the brand?
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…