You only think you know what a user wants. The only way you’re going to know for sure is to ask the user. Seems obvious, huh? Knowing what to ask and how to ask it can be stumbling blocks to getting to the information you want. This excerpt from Anderson, McRee, Wilson, et al.’s Effective UI will help you prepare for conducting effective user interviews.
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Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…