Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle.
The post will be particularly interesting for those of you who want to grow your online revenue and not concentrate on just generating a lot of traffic! Conversion is the key. Don`t get me wrong, traffic is always a good thing, but traffic alone can only get you so far.
User Experience has a HUGE role to play.
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…