Categories: Theory

UX – Where has it come from, and why is it here?

There has never been a better time to be a UXer. A quick browse over any job site or forum reveals a plethora of Web-related User Experience positions. You needn’t be a genius to notice the demand is there, and it is huge! But where has this all come from?

A little bit of background

10 years ago, ‘User Experience’ would have been dismissed by the majority as marketing lingo restricted to Apple and the like. A web designer controlled the look of the website and not much more as the general feeling went. In many cases the terms developer and designer were synonymous, and it was often obvious to see.

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Rob Cowie

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Rob Cowie

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