Microsoft has bet the future of Windows on a risky strategy of creating an operating system that works on both tablets and desktops. This seemingly smart strategy is doomed for a number of reasons, but mostly, they just forgot the basics.
They didn’t know their customer. They didn’t solve a problem. Their messaging is unclear and they ignored user research.
What I want to show you today is just how badly Microsoft missed the mark to use them as an example of what happens when UX principles and business fundamentals are ignored.
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