How to Socialize User Experience Design

Not so very long ago, conversation around user experience with respect to web design centered around the notion of a website as a single destination. A sticky site built around the assumption that visitors always use the front door aka the home page was the basic approach. While many of these elements in a conversation are still relevant, when it comes to the public facing pages of any website, or the presentation layer, it’s important to think about how those pages can create relevant experiences for visitors who arrive from social sites, and visitors who wish to share your content on social sites.

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