The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage.
As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits.
