If the User Can’t Find It, It Doesn’t Exist
A user experience designer wants to help the user meet their needs and accomplish their goals but creating a delightful product and experience seems fruitless if no one knows about. Once they do know about it, it’s not enough to just get them to sign up; users need to be engaged with the product. What good is having a million users if none of them are using it? It’s a huge problem that all startups face. Enter the growth hacker.
