Great products focus on a motif

What does it take to craft a great product? For those of us who design and build apps, websites and software, a great product means one that delights its users. But digital product development is a complex beast.

Delivering a successful product requires multidisciplinary teams to efficiently work through varying opinions and conflicting views and, ultimately, to gather behind a common vision with a focused plan. This is a challenging act of team management and collaboration, requiring such audacity that it’s no surprise that the average success rate of a startup bringing a new product or service to market is one out of four.

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