Categories: DesignTheory

5 little design decisions to admire

Great design exists in all shapes and sizes. We tend to remember the sexy, big launches, the “oh-my-god-they-removed-the-physical-keyboard,” or the “wow, that looks stunning.” But there are interesting design decisions in every successful product, decisions that have a big impact on behavior. Here are five I’ve encountered recently (which—it should be acknowledged, is by no means complete nor in any particular order).

 | Read article

Rob Cowie

Recent Posts

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

4 months ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

8 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

9 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 year ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago