Categories: StrategyTheory

How Design and UX translates to the Bottom Line

Designers have long complained about not having a “seat at the table.” From what I have seen this week in San Francisco, they no longer have to ask. Forward-thinking companies are well aware of how design impacts their bottom line, but outside of the bubble, management and designers have yet to adopt a shared vocabulary for these conversations.

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

1 month ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

3 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

8 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

10 months ago