Categories: StrategyTheory

How Design and UX translates to the Bottom Line

Designers have long complained about not having a “seat at the table.” From what I have seen this week in San Francisco, they no longer have to ask. Forward-thinking companies are well aware of how design impacts their bottom line, but outside of the bubble, management and designers have yet to adopt a shared vocabulary for these conversations.

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Rob Cowie

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Rob Cowie

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