A CRAP way to improve usability

Within the field of user experience, visual design is sometimes perceived as a bit of an outsider. Indeed, some visual designers are apparently feeling a pressure to rebrand themselves as “user experience” designers to progress their careers. In my experience with clients, visual design is often likened to decorating the walls of your living room. It makes everything a little nicer, but it’s hardly a key part of the architecture of your house.

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