Categories: Theory

You are not your user

Socrates said, “Know thyself.” I say, “Know thy users.”

And guess what? They don’t think like you do. You know your product inside and out. You knew it when it was just a few sketches on a napkin. You have been using it in every form and iteration it has been through in its entire life-cycle.

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Rob Cowie

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Rob Cowie

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