Socrates said, “Know thyself.” I say, “Know thy users.”
And guess what? They don’t think like you do. You know your product inside and out. You knew it when it was just a few sketches on a napkin. You have been using it in every form and iteration it has been through in its entire life-cycle.
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…