A friend’s Facebook status caught my eye the other day. He wrote, “UX is a fancy word for common sense.” I couldn’t disagree more.
There are a few areas in life where everyone thinks they are an expert. Baking chocolate chip cookies (“my recipe uses dark chocolate”), strangers telling pregnant women the sex of their unborn child (“it’s definitely a boy”), adding product features (if I had a nickle for every well-meaning but hopelessly useless feature request…!), and designing a great user experience (“let’s just throw in a carousel for onboarding!”), among others.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…