Mariia Borysova | UX Central https://uxcentral.com The best in User Experience Thu, 18 Jan 2024 11:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 213981190 Democratizing User Research to Innovate and Refine Digital Products https://uxcentral.com/2024/01/18/democratizing-user-research/ https://uxcentral.com/2024/01/18/democratizing-user-research/#respond Thu, 18 Jan 2024 11:02:15 +0000 https://uxcentral.com/?p=3971 Staying in tune with what users want means more loyal customers—and more revenue for companies. Seminal research by Fred Reichheld, creator of the all-important NPS score, found that a 5%…

The post Democratizing User Research to Innovate and Refine Digital Products first appeared on UX Central.

]]> Staying in tune with what users want means more loyal customers—and more revenue for companies. Seminal research by Fred Reichheld, creator of the all-important NPS score, found that a 5% increase in customer retention can lead to a 25% to 95% increase in profits. Keeping the customers you have is all the more important when you consider the cost of acquiring new ones: Sixty-one percent of retailers in one 2022 study cited rising customer acquisition costs as one of their greatest obstacles in meeting e-commerce goals. One of the best ways to keep the customers you already have? Make sure your product does what your users want it to.

Read article

The post Democratizing User Research to Innovate and Refine Digital Products first appeared on UX Central.

]]> https://uxcentral.com/2024/01/18/democratizing-user-research/feed/ 0 3971